Industrial Management and Entrepreneurship

Syllabus

1. Organization and Management (6 hours)
   1. Concept and definitions
   2. Historical development
   3. Principles and structure of organization
   4. Levels of management
   5. Theories of management
2. Human Resource Management (4 hours)
   1. Human resource planning and selection
   2. Motivation theories
   3. Job specification and description
   4. Job evaluations and merit rating
3. Production and Operation Management (8 hours)
   1. Production and operation management in manufacturing and service environments
   2. Emerging trends
   3. Product development and testing: Product life cycle
   4. Product management and project evaluation techniques
   5. Production planning: Intermediate planning in perspective; Concept and overview of aggregate planning; Basic strategies for meeting uneven demand; Techniques for aggregate planning
4. Quality and Productivity Engineering (6 hours)
   1. Productivity and factors affecting productivity
   2. Concept of quality
   3. Total quality management (TQM)
   4. Statistical process control (SPC)
   5. Lean production and continuous improvement (Kaizen)
5. Entrepreneurship (4 hours)
   1. Need, scope and importance of entrepreneurship
   2. Entrepreneurial process
   3. Dynamics of entrepreneurship
6. Business Idea and Business Plan (9 hours)
   1. Business opportunities
   2. Generation of ideas
   3. Feasibility analysis
   4. Industry and competitor''s analysis
   5. Formulation of business plan
7. Establishing a Firm (4 hours)
   1. Business licenses and permit
   2. Form of business organization
   3. Financing and source of funding
   4. Team building
8. Marketing Management and Growth Strategies (4 hours)
   1. Marketing concept and strategy; Market segmentation and target group
   2. The 4Ps (Product, Price, Place and Promotion) of marketing
   3. Key marketing issues for new ventures
   4. Intellectual property rights